Content Ingredients

Landing page trends:

https://www.invisionapp.com/blog/landing-page-design-trends/

Call to action:

http://www.wordstream.com/blog/ws/2014/10/20/call-to-action-examples

http://marketingartfully.com/2013/05/07/small-business-marketing-100-great-call-to-action-examples/

https://blog.hubspot.com/blog/tabid/6307/bid/5313/5-Effective-Calls-to-Action-That-Will-Get-Your-Visitors-Clicking.aspx

Value proposition:

https://www.impactbnd.com/blog/10-value-propositions-you-wish-you-had

https://sumo.com/stories/value-proposition-examples

http://optinmonster.com/32-value-propositions-that-are-impossible-to-resist/

https://klickerinc.com/21-awesome-value-propsitions/

Call to action:

https://blog.hubspot.com/marketing/great-call-to-action-examples

https://www.impactbnd.com/blog/15-great-examples-of-calls-to-action-for-lead-generation

http://blog.wishpond.com/post/115675437275/call-to-action-examples

Contact page examples:

https://blog.hubspot.com/marketing/contact-us-page-examples

https://www.webdesignerdepot.com/2013/03/20-excellent-contact-pages

About us:

https://moz.com/blog/9-simple-tips-for-making-an-about-us-page-that-works-for-your-brand

https://blog.kissmetrics.com/sizzling-ecommerce-about-pages/
http://bestaboutpages.com